Global strategic management for non-traditional organic food companies case Ecuador

Abstract

Globally there are new trends in consumer behavior and consumption patterns, since at present these are more demanding and aware about the products and goods they buy; use and consume. They are a ble to learn howtheywere made; components used in the manufacture; if they met the standards of quality assurance seeking to preserve the health and welfare of consumers. They worry that behind the purchased product backed by a serious and transparent organization which protects the interests of the community are. In this regard international producers have realized the need to innovate and improve production processes in order to incorporate methods to ensure the reduction of the impact of chemical and non-chemical components used in the formulation of their products. There is also the tendency to regulate the processes of production through the implementation of regulations. Thís scenario requires changing global traditional production parameters and target the development of new products, an10ng which are those considered organic. The results of the investigation were ordered from the application of econometric Multiple Linear Regression), statistical and mathematical methods using computer software: Mathcad and Eviews, obtaining the research model consisting ofvariables: international marketing management, production management, capital management human, technological management. The variables analyzed allowed to structure a set of strategies suggested to be applied in the Ecuadorian market to increase production, marketing and positioning of nontraditional organic food products.