Heuristics as a learning methodology in processes in the sales area in ecuadorian commercial companies.
DOI:
https://doi.org/10.53591/rug.v129i2.1369Keywords:
Heuristics, Business, Administration, LearningAbstract
The present article intends to analyze heuristics as a learning methodology in sales processes
in commercial companies. That is, as a method of research and evaluation, in order to design
and execute a learning methodology. For this, the methodology instruments were contrasted
with heuristic criteria as a means of resolving conflicts of a company in the sales area. After a
documentary analysis it was possible to conclude that they are a series of cognitive stages in
teaching-learning that allow collaborators and managers to interpret the changes of
environments that companies face on a day-to-day basis.
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