Influence of Information Technology on Graphic Design: An analysis in the Ecuadorian context

Abstract

Context: The main objective of this research study was to analyze the influence that computing has had on the development of graphic design in the Ecuadorian context, determining the importance, impact, limitations and benefits of new technologies in the vision of design. Method; It was characterized by being basic and documentary, under a qualitative research approach based on the bibliographic approach of various sources that allowed us to understand the variables studied. According to its scope, it was considered descriptive through the application of the deductive method, using direct observation of each of the national and international bibliographic and research documents consulted as a data collection instrument. Results: Made it possible to show that the evolution of graphic design has been directly governed by the influence of computing, evidencing important changes in the modalities applied in design and highlighting the current importance of digital tools. Conclusions: In the specific case of Ecuador, it was possible to establish that information technology has promoted the incorporation of interactive and multimedia designs, generating more immersive and attractive visual experiences for the target audience. Graphic design in Ecuador has evolved to adapt to the demands of the digital environment, using animations, videos, virtual reality, and augmented reality to communicate messages more effectively.