Influence of the stakeholders in the pharmaceutical distribution companies in Ecuador period 2008-2013

Abstract

The objective ofthis article is to identify the stakeholders (stakeholders) of the pharmaceutical distribution in Ecuador (2008-2013) through an exploratory study using as a guide the first pharmaceutical distributor Ecuador. lt seeks to identify how these stakeholders are related with pharmaceutical distributors in the country, and the influence they have with respect on strategies and decisions made in this market. lt shows that stakeholders have a noticeable significance in each process of the pharmaceutical distribution market taking into account the data in recent years, and thus to be projected for subsequent years. lt s emphasized that the activities of these cornpanies have an econornic, environmental and social impact, which is importan! to these stakeholders to consider when making sorne decisions and in developing strategies. lt will be shown that stakeholders are an essential basis for the operation ofthe pharmaceutical distributors and taking into account that generate large benefits as that of sustainable development, build trust between the company and stakeholders, and improve applicable social programs.