Marketing Challenges of Corporate Social Responsibility: Case Study of Mobile Telephone Operators in Ecuador
DOI:
https://doi.org/10.53591/rug.v130i1.1367Keywords:
Marketing, Corporate Social Responsibility, CSR, Strategic Factors, CommunityAbstract
This article integrates Corporate Social Responsibility CSR and marketing by analyzing how
the marketing literature onCSR has been discussed by examining not only definitions as a first
part. But also. the Marketing Challenges of Corporate Social Responsibility: Case Study of
Mobile Telephone Operators in Ecuador. The methodology applied was the documentary and
integral correlational. As a result. this analysis showed that the implementation of Corporate
Social Responsibility Marketing strategies has an important influence on consumers.
considering them as partners in the retribution to society through Social Responsibility
marketing policies and strategies. This is confirmed with the result of the test in SPSS where
the alternative hypothesisis accepted that the increase in mobile telephone lines was positively
accused by the population growth in Ecuador.
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