Banana consumption patterns in the guayaquileño market

Authors

DOI:

https://doi.org/10.53591/rug.v124i1.647

Keywords:

patterns, banana, consumption, market, Guayaquil

Abstract

This paper aims to establish patterns of behavior in banana consumption of Guayaquil, a survey was conducted to 384 people in a population of 2, 350.915 inhabitants of the city Guayaquil at the last census of 2010 INEC, 201 males and 183 women of different ages and socio-economic level. The sample was obtained with an estimation error of 5% and 95% confidence, 50% of success. Different variables banana consumption (weekly consumption units, place of purchase, preferably Rankin, purchase frequency) and demographic variables (age, gender, purchase motivation, socioeconomic status) were analyzed. Key findings indicate that 77.34% of the sample did not know the nutritional benefits of bananas and that 68% of the sample purchase bananas from personal taste and preferably in the truck. Guayaquileans have changed their pattern of consumption of fruit, prefer imported to national.

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Published

2017-01-09

How to Cite

Salazar Soledispa., V., Martillo Mieles., O., & Duran Salazar., G. (2017). Banana consumption patterns in the guayaquileño market. Revista Universidad De Guayaquil, 124(1), 80–89. https://doi.org/10.53591/rug.v124i1.647

Issue

Vol. 124 No. 1 (2017): Enero-Julio

Section

Research Articles

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