The training of the Guayaquil social communicator, faced with the challenges of new information and communication technologies

Abstract

The training of Ecuadorian social communicators, especially those from Guayaquil (as in the present case of analysis), in the face of the challenges of new information and communication technologies is a highly relevant issue in the current context. In recent years, the accelerated advance of digital technologies has transformed the way we communicate, access information and consume content. In this sense, social communicators play a key role in understanding and adapting to these changes, as well as in the generation of relevant and quality content in the digital environment. In this order, the training of social communicators must be at the forefront of new information and communication technologies, but must also promote a critical view of communication and develop skills that transcend the technical. Social communicators must be able to generate quality content, adapt to technological and labor changes, and act with ethics and social responsibility. Only in this way will they be able to face the challenges of the digital era and contribute significantly to the field of communication in Ecuador and Latin America. This article investigates more recent research and the results of some studies conducted among students in the city of Guayaquil during the last few years, based on the exploration of the training of social communicators in the context of new information and communication technologies; the challenges faced by academic programs to provide a relevant and updated education; and the skills and competencies that social communicators must develop to meet the challenges of the digital environment. It was supported by the report of a survey and several focus groups, among its protagonists.