Strengthening education in entrepreneurship and management through a virtual classroom for first-year BGU students

Abstract

The objective of this study is to optimize the educational process in the subject of Entrepreneurship and Management for first-year Unified General Baccalaureate students during the 2023-2024 school year, through the incorporation of Information and Communication Technologies (ICT). Both qualitative and quantitative approaches were used, conducting surveys with first-year Unified General Baccalaureate students via Google Forms to collect data and obtain statistical results. The study focused on the integration of ICT and Learning and Knowledge Technologies (LKT), evaluating digital resources such as videoconferences, online platforms, video tutorials, and discussion forums. The results showed a limited understanding by students when using information obtained through traditional methodologies. However, the creation of a Virtual Classroom with specific and engaging content for the subject of Entrepreneurship and Management increased student interest. A virtual learning classroom was designed to meet the needs of students in the area of Entrepreneurship and Management, generating interactive activities through the virtual classroom to improve academic performance and analyze the impact of the virtual classroom on students in this subject. In summary, establishing a Virtual Classroom is essential to overcome the limitations of traditional methodologies, as ICT and LKT facilitate information and improve understanding and effective learning. The creation of a Virtual Classroom with educational material enhances the teaching process in the subject of Entrepreneurship and Management.