Ciencias Sociales

All Items

• Verbal brand identity from the teaching of design thinking, case Guayaquil city brand

  John Alfredo Arias Villamar

  79-90

• Artificial Intelligence in graphic design. Perception of students of a public university institution

  Katherine Nayeli Macias Reyes , Vanessa Alexandra Tomalá Gonzabay

  9-25

• Communication and touristic image, synergy for rural community destinations development

  Keila Ketty Herrera Rivas, Keila Estefania Vilema Herrera

  21-33

• Comunicación un eje transversal

  Bladimir Jaramillo Escobar

  4-5

• Comunicación visual y posicionamiento de marca: claves en la visualización de los emprendimientos rurales

  Valeria Alejandra Almao Malvacias, Julia Yvette Suárez Alvarado, Troi Ernesto Alvarado Chávez

  42-58

• Contrasts of power and political influence in two media: private and public in Ecuador, during the COVID -19 pandemic

  Miguel Vásquez Calahorrano, Shirley Serrano Moscoso, Andrea Alvear Viteri

  25-44

• Critical analysis of educational inclusion in a megadiverse social environment. Literature Review

  Víctor Briones Morales , Luis Olvera Vera

  29-47

• Del Papiro al Metaverso: Carlos Scolari y la evolución de la Comunicación

  Ingrid Estrella Tutivén

  103-105

• Digital visual communication and perception of corporate identity in Higher Education Institutions

  Katherine Holguín Martínez, Viviana Peñafiel Guiracocha, Jair Galarza Lucio

  67-88

• Diseño de juego interactivo para niños, sin programación y con ayuda de inteligencia artificial

  Ariana Daniela Morales Mence, Geovanna Vanessa Ladines Molina, Nathaly Briggitte Ortega Vaca

  26-41

• Factores del mercadeo ecológico en las microempresas artesanales del estado Zulia, Venezuela

  Andreina Baralt Rincón

  59-78

• Family involvement for the achievement of school learning. A systematic review

  Marcela Requena Cango

  48-66

• Happiness and the role of communication students at the University of Guayaquil

  Tanya Johanna Jiménez Correa, Josué Jonathan Flores Quinde

  71-89

• Importance of technology in environmental protection: cloud computing as a key tooL

  Luis Amilcar Olvera Vera, Denisse Maricela Salcedo Aparicio, Jenny Maritza Rosero Lozano

  57-68

• Incorporation of Streaming platforms in the strategic development of public relations in Mipymes organizations of Guayaquil

  Jorge Luis Miranda Lucas, Ingrid Viviana Estrella Tutivén

  5-20

• Inteligencia Artificial: oportunidad o amenaza para la academia y los profesionales

  Bladimir Jaramillo Escobar

  5-8

• Internal communication in a Higher Education unit: A post-pandemic analysis

  Jeoconda Loor Chancay, Norma Allyson Armijos Triviño, Ronny Enrique Santana Estrella

  13-28

• Introducción

  Bladimir Jaramillo

  5-6
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  La educomunicación en la nueva realidad

  Troi Ernesto Alvarado Chávez

  4-6

• Personal brand management in the positioning strategy of freelance advertisers

  William Giovanny Torres Samaniego, Marla Lovelia Alvarado Gaibor, Byron Antonio Castro Villacis

  34-52

• Political comunication trends in the digital age in Ecuador

  Joselyn Michelle Zuñiga Oñate

  22-42

• Public policies for promoting innovation and reactivation of the publishing sector in Ecuador

  Bladimir Heriberto Jaramillo Escobar

  75-90

• Social journalism: a pending page of the ecuadorian press

  Heriberto Cardoso Milanés, Livinstong Israel Álvarez Romero

  7-21

• Storytelling as a tool for scientific dissemination: Reflections on scientific information or misinformation on Internet social networks

  Troi Ernesto Alvarado Chávez

  69-86

• Teachers’ perception of artificial intelligence in higher education

  Ángel Infante Plaza

  45-56