Vol. 4 No. 2 (2025): Comunicación y Marketing en la era de la inteligencia artificial

View Vol. 4 No. 2 (2025): Comunicación y Marketing en la era de la inteligencia artificial

DOI: https://doi.org/10.53591/scmu.v4i2

Published: 2025-08-06

Full Issue

Artículos

Infodemic and media literacy in the face of the risks of automated disinformation in digital environments

Jorge Luis Guevara Chávez, Mercedes Roxana Almeida Macias

10-36
The impact of political memes on Facebook: A look at two media outlets in Ecuador in 2024

Christian Echeverría-Escobar, Martha Parra-Aguirre

37-49
Bayesian analysis and digital transformation to optimize internal communication at the Huaquillas Higher Institute

Paquita Alejandra Cuadros Garcia, Silvia Lorena Bravo Barrezueta, Ronny Enrique Santana Estrella, Cristian Stalin Sancho López

50-63
Local tourism in the city of Barcelona: motivating and rejecting factors of a sustainable tourism model

Óscar Gutiérrez-Aragón, Elena Puiggròs-Román, Joan-Francesc Fondevila-Gascón, Alba Duran-Moreno

64-87
Social marketing campaigns content characteristics in order to promote pet welfare

Gina Moyano, Javier López Ruiz, Gina Morán Cárdenas

88-114
- PDF (Spanish)
- epub (Spanish)
Aprendizaje móvil, un recurso educativo alineado a las Objetivos del Desarrollo Sostenible. Análisis desde la perspectiva de la docencia universitaria

Nancy Delgado Navarrete, Roma Lalama Franco, Vilma Vera Figueroa

115-135
Perceived value of the quality and sustainability of entrepreneurships proposed by Generation Z in the tourism sector in Salitre, 2024

Shirley Yadira Huerta Cruz , Elian Enrique Segovia Velásquez , Génesis Geraldine Vásquez Mendoza, Andrés Murillo Suárez

136-150
The Role of Editorial Design in University Digital Communication: A Case Study of the NotiFACSO Newsletter of the University of Guayaquil

Joffre Bernardo Loor Rosales, Génesis Belén Galarza Orrala, María Magdalena Bravo Gallardo

151-171
- PDF (Spanish)
- epub (Spanish)

Editorial

Communication and marketing in the age of artificial intelligence

Bladimir Jaramillo Escobar

5-8
- PDF (Spanish)
- epub (Spanish)

Entrevistas

Desafíos del periodismo en tiempos de desinformación: Entrevista a Carlos Franco, periodista y profesor chileno

Ingrid Estrella Tutivén

172-172
- PDF (Spanish)
- epub (Spanish)