Vol. 4 No. 1 (2025): Comunicación digital en la era de la inteligencia artificial

View Vol. 4 No. 1 (2025): Comunicación digital en la era de la inteligencia artificial

Portada de la revista Scripta Mundi No. 7 FACSO-UG, Guayaquil, Ecuador

DOI: https://doi.org/10.53591/scmu.v4i1

Published: 2025-02-28

Full Issue

Editorial

Comunicación digital en la era de la inteligencia artificial

Bladimir Jaramillo Escobar

5-8
- PDF (Spanish)
- epub (Spanish)

Artículos

Disinformation in the digital age: addressing the post-truth formula in political communication

Jorge Jair Guadarrama Torres, Lorena Catherine Álvarez Garzón, Miguel Antonio Molina Picazo

10-30
Marketing and advertising in the age of artificial intelligence and its impact on the consumer experience

Diana Paola Solórzano Martínez, Verónica Alexandra Ochoa Herrera, Jenny Susana Yánez Cabrera

31-55
Educommunication and transmedia narrative in the development of digital critical thinking.

Ángel Alberto Matamoros Dávalos, Mariana Isaura Avilés Pazmiño, Mario Wilfrido Urgilés Pineda

56-79
- PDF (Spanish)
- epub (Spanish)
Disruptive fintech: agile work methodologies

Félix Germán Campoverde Vélez

80-105
- PDF (Spanish)
- epub (Spanish)
Treatment of the journalistic coverage of natural phenomena in La Hora and El Heraldo newspapers: Eruptive process of the Tungurahua volcano in 2006 and 2012

Marco Iván Sánchez Peña

106-121
- PDF (Spanish)
- epub (Spanish)
Training program in digital economy at university level

Elita Rincón Castillo, Washington Aurelio Hidalgo Hidalgo

122-150
- PDF (Spanish)
- epub (Spanish)

Ensayo

Las redes sociales como aliadas de la educación

Yessica Andrade Aveiga

152-164
- PDF (Spanish)
- epub (Spanish)

Entrevistas

Navegando entre el periodismo y el fact-checking: Carlos Baraibar y sobre cómo combatir la desinformación

Ingrid Viviana Estrella Tutivén

165-172