Ciencias Sociales

All Items

• Workshops on gender equality in the rural sector through the use of communication as a method

  Marcial Alfonso García, Imandra Mendoza Domínguez, Taimy Martínez Rivera

  8-24

• Visual communication and its importance for the social media promotion of community-based tourism microenterprises of the Ecuadorian coastpromotion of community-based tourism microenterprises of the Ecuadorian coast

  Andrea Carolina Guillén Matamoros, Daniela Yamile Rengifo Rengel, Alexandra Juliana Tumbaco Franco

  90-104

• Urban Living Labs in fostering the connection of communities with nature

  Gina Moyano Morán

  90-102

• Treatment of the journalistic coverage of natural phenomena in La Hora and El Heraldo newspapers: Eruptive process of the Tungurahua volcano in 2006 and 2012

  Marco Iván Sánchez Peña

  106-121

• Training program in digital economy at university level

  Elita Rincón Castillo, Washington Aurelio Hidalgo Hidalgo

  122-150

• Tourism ventures and their contribution to the economic growth of the city of Manta

  Carmen Auxiliadora Lucas Mantuano

  61-75

• The training of the Guayaquil social communicator, faced with the challenges of new information and communication technologies

  Tatiana Valentina Ramírez Ríos, Norma Allyson Armijos Triviño, Leandro Alfredo Armijos Rivas

  57-70

• The Role of Editorial Design in University Digital Communication: A Case Study of the NotiFACSO Newsletter of the University of Guayaquil

  Joffre Bernardo Loor Rosales, Génesis Belén Galarza Orrala, María Magdalena Bravo Gallardo

  151-171

• The impact of political memes on Facebook: A look at two media outlets in Ecuador in 2024

  Christian Echeverría-Escobar, Martha Parra-Aguirre

  37-49

• Technological ecosystems, transmedia, digital narratives and cyberradio

  Beatriz Chang Yánez, Washington Vizuete Negrete, Consuelo Vergara Torres, Alba Barreth González

  54-73

• Teaching design from the identity speech of the country brand – Ecuador

  John Alfredo Arias Villamar

  43-56

• Teachers’ perception of artificial intelligence in higher education

  Ángel Infante Plaza

  45-56

• Storytelling as a tool for scientific dissemination: Reflections on scientific information or misinformation on Internet social networks

  Troi Ernesto Alvarado Chávez

  69-86

• Social marketing campaigns content characteristics in order to promote pet welfare

  Gina Moyano, Javier López Ruiz, Gina Morán Cárdenas

  88-114

• Social journalism: a pending page of the ecuadorian press

  Heriberto Cardoso Milanés, Livinstong Israel Álvarez Romero

  7-21

• Public policies for promoting innovation and reactivation of the publishing sector in Ecuador

  Bladimir Heriberto Jaramillo Escobar

  75-90
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  Presentación

  Bladimir Jaramillo Escobar

  5-6

• Political comunication trends in the digital age in Ecuador

  Joselyn Michelle Zuñiga Oñate

  22-42

• Personal brand management in the positioning strategy of freelance advertisers

  William Giovanny Torres Samaniego, Marla Lovelia Alvarado Gaibor, Byron Antonio Castro Villacis

  34-52

• Perceived value of the quality and sustainability of entrepreneurships proposed by Generation Z in the tourism sector in Salitre, 2024

  Shirley Yadira Huerta Cruz , Elian Enrique Segovia Velásquez , Génesis Geraldine Vásquez Mendoza, Andrés Murillo Suárez

  136-150

• Marketing and advertising in the age of artificial intelligence and its impact on the consumer experience

  Diana Paola Solórzano Martínez, Verónica Alexandra Ochoa Herrera, Jenny Susana Yánez Cabrera

  31-55

• Local tourism in the city of Barcelona: motivating and rejecting factors of a sustainable tourism model

  Óscar Gutiérrez-Aragón, Elena Puiggròs-Román, Joan-Francesc Fondevila-Gascón, Alba Duran-Moreno

  64-87

• Lawfare in Ecuador: Impact for communication and society in a context of Elections and political conflicto

  Jorge Erwin Vélez Vélez

  26-47

• Las redes sociales como aliadas de la educación

  Yessica Andrade Aveiga

  152-164
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  La educomunicación en la nueva realidad

  Troi Ernesto Alvarado Chávez

  4-6