Vol. 1 No. 1 (2022): Comunicación, cultura y nuevas tecnologías de la información en Ecuador

View Vol. 1 No. 1 (2022): Comunicación, cultura y nuevas tecnologías de la información en Ecuador

DOI: https://doi.org/10.53591/scmu.v1i1

Published: 2022-06-20

Full Issue

Artículos

Incorporation of Streaming platforms in the strategic development of public relations in Mipymes organizations of Guayaquil

Jorge Luis Miranda Lucas, Ingrid Viviana Estrella Tutivén

5-20
- PDF (Spanish)
- epub (Spanish)
Communication and touristic image, synergy for rural community destinations development

Keila Ketty Herrera Rivas, Keila Estefania Vilema Herrera

21-33
- PDF (Spanish)
- epub (Spanish)
Personal brand management in the positioning strategy of freelance advertisers

William Giovanny Torres Samaniego, Marla Lovelia Alvarado Gaibor, Byron Antonio Castro Villacis

34-52
- PDF (Spanish)
- epub (Spanish)
Technological ecosystems, transmedia, digital narratives and cyberradio

Beatriz Chang Yánez, Washington Vizuete Negrete, Consuelo Vergara Torres, Alba Barreth González

54-73
- PDF (Spanish)
- EPUD (Spanish)

Ensayo

Public policies for promoting innovation and reactivation of the publishing sector in Ecuador

Bladimir Heriberto Jaramillo Escobar

75-90
- PDF (Spanish)
- epub (Spanish)