1.
Solórzano Martínez DP, Ochoa Herrera VA, Yánez Cabrera JS. Marketing and advertising in the age of artificial intelligence and its impact on the consumer experience. sm [Internet]. 2025 Feb. 28 [cited 2026 Apr. 21];4(1):31-55. Available from: https://revistas.ug.edu.ec/index.php/scmu/article/view/1952