Personal brand management in the positioning strategy of freelance advertisers. Scripta Mundi, [S. l.], v. 1, n. 1, p. 34–52, 2022. DOI: 10.53591/scmu.v1i1.522. Disponível em: https://revistas.ug.edu.ec/index.php/scmu/article/view/522. Acesso em: 5 dec. 2025.