Marketing and advertising in the age of artificial intelligence and its impact on the consumer experience. Scripta Mundi, [S. l.], v. 4, n. 1, p. 31–55, 2025. DOI: 10.53591/scmu.v4i1.1952. Disponível em: https://revistas.ug.edu.ec/index.php/scmu/article/view/1952. Acesso em: 5 dec. 2025.