Comparative analysis of brand management on social media: public universities and private universities in Ecuador. Scripta Mundi, [S. l.], v. 3, n. 2, p. 48–60, 2024. DOI: 10.53591/scmu.v3i2.1872. Disponível em: https://revistas.ug.edu.ec/index.php/scmu/article/view/1872. Acesso em: 5 dec. 2025.