Villalta Hurel, Edgar Josue, Stalin Rafael Ramón Herrera, Carlos Bolívar Sarmiento Chugcho, and Martha Jaroslava Guerrero Carrasco. “Impact of Merchandising and Social Media on the Brand Positioning of Football Teams”. Revista Universidad de Guayaquil 139, no. 2 (July 8, 2025): 53–60. Accessed April 17, 2026. https://revistas.ug.edu.ec/index.php/rug/article/view/1509.