Impact of Merchandising and Social Media on the Brand Positioning of Football Teams. Revista Universidad de Guayaquil, [S. l.], v. 139, n. 2, p. 53–60, 2025. DOI: 10.53591/rug.v139i2.1509. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/1509. Acesso em: 5 dec. 2025.