Market segmentation in B2B service companies. EASI: Engineering and Applied Sciences in Industry, [S. l.], v. 3, n. 1, p. 20–27, 2024. DOI: 10.53591/easi.v3i1.0070. Disponível em: https://revistas.ug.edu.ec/index.php/easi/article/view/70. Acesso em: 5 dec. 2025.