Andrade Zamora, F. ., Celis Torres, R. E., & Williams Romero, V. (2026). THE  ANALYSIS OF THE FACTORS INFLUENCING DIGITAL PURCHASE DECISIONS ON BUSINESS PLATFORMS IN ECUADOR. International Journal of Studies in Administrative Sciences STRATEGOS, 6(1), 64-75. https://doi.org/10.53591/strategos.v6i1.3513