Marketing y ventas

All Items

• The Impact of non-curricular coaching in finance and marketing on final-year entrepreneurial university students in Manta, Manabí

  Mario Andrade Navarrete, Danny Tigua Tobar

  65-80

• The Statistical determinants of customer loyalty in microenterprises in the commercial sector

  Teodoro Mauricio Escalante-Bourne, Hilda Mercedes Blum-Alcívar, Gari Giovanni Mosquera Yèpez, Teodoro Antonio Escalante-Ramírez

  54-64

• THE  ANALYSIS OF THE FACTORS INFLUENCING DIGITAL PURCHASE DECISIONS ON BUSINESS PLATFORMS IN ECUADOR

  Fabrizzio Andrade Zamora, Remigio Ecuador Celis Torres, Verónica Williams Romero

  64-75

• La Decisión de compra digital en plataformas de negocios en Ecuador

  Fabrizzio Andrade Zamora, Oscar Alejo Machado, Mónica González Vásquez

• The Production of artisanal bamboo furniture: coastal, inclusive and sustainable identity in Ecuador

  Tanya Cueva KeanChong, Ana Franco Zavala, Johnson Ching Chiy, Ivonne Amelia Rendón Jaluff

  81-91