Visual communication and its importance for the social media promotion of community-based tourism microenterprises of the Ecuadorian coastpromotion of community-based tourism microenterprises of the Ecuadorian coast. sm [Internet]. 2023 Jun. 30 [cited 2025 Dec. 5];2(1):90-104. Available from: https://revistas.ug.edu.ec/index.php/scmu/article/view/64