Verbal brand identity from the teaching of design thinking, case Guayaquil city brand . Scripta Mundi, [S. l.], v. 2, n. 2, p. 79–90, 2023. DOI: 10.53591/scmu.v2i2.48. Disponível em: https://revistas.ug.edu.ec/index.php/scmu/article/view/48. Acesso em: 5 dec. 2025.