Use of equipment neuroscientists to corroboration meanings.
DOI:
https://doi.org/10.53591/rug.v110i1.440Keywords:
Neuromarketing, Electroencephallograms, Meanings, NeuroscienceAbstract
Marketing specialists around the world have rushed to define the current of “neuromarketing”, we do not agree that it is a new paradigm of marketing. In fact for us neuroscience is another disciplines based on what we call “essential latinomerican marketing”, as are other disciplines and sciences such as sociology, semiology, psychology and anthropology. For that, this article presents the application of the experimental technique of electroencephalography mobile which is very useful to corroborate the meanings interpreted by our techniques from
outcrops of meanings.
References
Braidot, Néstor P. (2005). Neuromarketing, neuroeconomía y negocios. Ed. Puerto norte-sur. Buenos Aires
Malfitano Cayuela, Oscar; Arteaga, Ramiro; Romano, Sofía E. y Scinica, Elsa B. (2005). Neuromarketing, crebrando negocios y servicios. Alta Gerencia. Buenos Aires.
París, José A. (2009). Marketing esencial latinoamericano. Ed. Errepar. Buenos Aires.
Pundset, Eduardo (2006). El alma está en el cerebro. Ed. Aguilar. Madrid.
Searle, John R. (2005). Libertad y neurobiología: reflexiones sobre el libre albedrío, el lenguaje y el poder político. Ediciones Paidós Ibérica. Barcelona.
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