Vol. 129 No. 2 (2019): July-December

Research Articles

• Heuristics as a learning methodology in processes in the sales area in ecuadorian commercial companies.

  Alfredo Marcel Yagual Velastegui, Iván Ariolfo Coronel Pérez, Daniel Ortiz Luzuriaga

  1-11

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• The effect of customer perceived value on the repurchase decision in the clothing stores

  Ginger Ashqui Cuvi, Christian Bermúdez Gallegos

  12-23

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• Use of digital media and its impact on generation Y & Z

  Marjorie Ordoñez Guartazaca

  24-37

  • PDF (Spanish)
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• Public investment and poverty: the ecuadorian case up to 2020

  Ismael Bravo Placeres

  38-55

  • PDF (Spanish)
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