Perception of Sustainable Fashion among millennials in Machala: Trends, Challenges, and Opportunities for Brands. Revista Universidad de Guayaquil, [S. l.], v. 140, n. 1, p. 47–68, 2026. DOI: 10.53591/rug.v140i1.2489. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/2489. Acesso em: 10 jan. 2026.