Brand Key as a strategy to strengthen the identity and positioning of New Pharmacy I. Revista Universidad de Guayaquil, [S. l.], v. 140, n. 1, p. 27–46, 2026. DOI: 10.53591/rug.v140i1.2348. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/2348. Acesso em: 10 jan. 2026.