Motivation, culture and creativity key elements to generate entrepreneurship in higher education institutions. Revista Universidad de Guayaquil, [S. l.], v. 132, n. 1, p. 41–47, 2021. DOI: 10.53591/rug.v132i1.1359. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/134. Acesso em: 16 dec. 2025.