Determination of the factors that influence customer satisfaction of banking services in the city of Guayaquil. Revista Universidad de Guayaquil, [S. l.], v. 131, n. 2, p. 41–57, 2020. DOI: 10.53591/rug.v131i2.1360. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/156. Acesso em: 5 dec. 2025.