The Role of Sensory Marketing in Ice Cream Parlor Purchase Decisions. Revista Universidad de Guayaquil, [S. l.], v. 139, n. 1, p. 31–44, 2025. DOI: 10.53591/rug.v139i1.1255. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/1255. Acesso em: 5 dec. 2025.