Marketing and its impact on the sales of microenterprises in the commerce sector Guayas province period 2018 – 2022. Revista Universidad de Guayaquil, [S. l.], v. 138, n. 2, p. 26–42, 2024. DOI: 10.53591/rug.v138i2.77. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/77. Acesso em: 5 dec. 2025.