RODRÍGUEZ VÁSQUEZ, Lady Geovanna; FEIJOO JARAMILLO, Irene; SARMIENTO CHUGCHO, Carlos. Analysis of moderation between social factors and consumer behaviour. Revista Universidad de Guayaquil, [S. l.], v. 138, n. 1, p. 25–36, 2024. DOI: 10.53591/rug.v138i1.2342. Disponível em: https://revistas.ug.edu.ec/index.php/rug/article/view/219. Acesso em: 1 jun. 2026.